Innovation at Church & Dwight

The goal of the Global New Products Innovation team is to help Our Brands succeed by introducing new products and product improvements designed to delight consumers by satisfying unmet needs. The team works hand-in-hand with Brand Marketing, Marketing Research, and R&D, to identify consumer needs and to develop consumer-centric solutions to those needs.

40
%
of consumer product sales are from new innovation products
Steve Cugine, Executive Vice President with Responsibility for Church & Dwight’s Global New Products Innovation Department

How We Work

Global New Products Innovation is a functional department at Church & Dwight, reporting into an Executive Vice President with responsibility for this department and for our International business. The department is staffed with a blend of career innovators and marketers on rotation, all of whom are at the level of Brand Manager or higher.